OUR SOLUTIONS
Our Growth Drivers Framework is the foundation of all our solutions. Growth Drivers is a modeling application based on simultaneous equation regression across brands and categories. It measures the drivers of current business performance, simulates the impact of drivers in the future, and identifies opportunities for growth. Growth Drivers helps you to optimize marketing and sales spending across the corporate portfolio and within brands, evolve marketing and communication strategies and provide a pathway to profitable growth.
CATEGORY GROWTH DRIVERS (CGD)™
Designed for account level category management. Insights for categories and accounts include shelf optimization, innovation strategy, and trade promotion impact to category by type of trade and display location.
PORTFOLIO GROWTH DRIVERS (PGD)™
Designed to optimize your portfolio strategy. Minimize portfolio cannibalization and fuel total corporate growth with insights and simulations for media, price, trade, innovation, shelf space and cross-channel optimization.
TRAFFIC GROWTH DRIVERS (TGD)™
Optimize your marketing mix to drive traffic across online and offline retail outlets.
BRAND DIFFERENTIATION ASSESSOR (BDA)™
Guide marketing, pricing and innovation strategy by leveraging Category Market Structure derived from in-market shopper behavior. MFA Market Structure is reflective of contextual shelf environment as it can be executed at channel and/or retailer level.
ATTRIBUTE LIFT MODEL (ALM)™
Understand volumetric and financial value of adding a category attribute. Category ALM (CALM) informs innovation decisions and forecasts new product volume. Pricing ALM (PALM) guides pricing and sizing strategy. MFA ALM applications are customized to retailer and channel and provide guidance based on contextual shelf set.
VALUE DRIVERS™
Our suite of Value Drivers can be used to track Perceived Brand Value vs the relevant universe (e.g., portfolio, sub-cat, or category). Value Drivers add a long-term perspective to ROI metrics and serve as input in budget optimization. The four MFA Value Metrics are: Cannibalization, Vulnerability, Attractiveness and Strength.
MODELING EXPERT SYSTEM (MES)
MFA developed MES (Modeling Expert System) software to scale its analytical framework with expert knowledge. MES provides the user with tremendous ability to both speed up the analysis and improve the quality of it. MES offers a variety of statistical algorithms, flexibility of design, on the fly calculations and predictive capabilities. MES offers expert guidance in model development, selection and result interpretation through coded and continuously cumulated knowledge. The software is server or cloud based and is shared across multiple users and locations providing opportunity for collaboration.
SOFTWARE APPLICATIONS
Our Analytical Solutions are powered by our Software Applications
PRICE PLANNER™
Simulate sales, profit and share impacts, net of all pricing interactions
TRADE SOLVER™
Create detailed trade calendars by account to forecast sales, profit and trade investment
MOST™
Recommend media plans to Maximize overall corporate portfolio Media Spend. Optimize Media allocation by brand / channel / campaign / daypart / vehicle and week
MARKETING PLANNER™
Optimize budget across categories, brands, media channels and weeks
MARKETING OPTIMIZER™
Optimize Marketing Spend allocation by brand and marketing vehicle
FORECASTER™
Create detailed trade calendars by account to forecast sales, profit and trade investment
TECHNOLOGY
Innovative technology provides our holistic analytic framework with the power to deliver strategies for growth.
INTEGRATE
1. Integrate data from across your organization into a single database for ongoing analysis.
ANALYZE
2. Analyze the data for patterns and trends, detecting changes in consumer response to category, portfolio and brand drivers.
MODEL
3. Models estimate the relationship between corporate spend, volume and revenue.
SIMULATE
4. Simulate and Optimize media planning, pricing, innovation and shelf management.
PREDICT
5. Predict volume and revenue based on planned actions.