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Attribute Lift Model (ALM™)

What product attributes (features, ingredients, claims, etc) are consumers willing to pay a premium for? Does the perceived value of the product change pre-COVID and during COVID-19? Market Fusion Analytics (MFA)’s proprietory Attribute Lift Model (ALM™) can quantify the willingness-to-pay for each, or a bundle of product attributes at different times. A product could have more tangible attributes such as its pack size, form, packaging, scent, etc. The attributes could

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Power Pairs

Managing a large portfolio of products can be both a blessing and a curse. Companies need to understand ways to minimize portfolio interactions while increasing

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For years, the marketing industry has tracked brand equity through consumer surveys. However, more recent critiques of this approach have highlighted its inconsistency, unreliability, and

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