We help our clients identify profitable and sustainable growth strategies by fusing our analytical platform with years of business experience.

“Well, in our country,” said Alice, “you’d generally get to somewhere else – if you ran very fast for a long time.” “A slow sort of country!” said the Queen. “Now, here, you see it takes all the running you can do, to keep in the same place.”

-- Lewis Carroll, Alice's Adventures Through the Looking Glass

MFA Simple Truths: Continuous Improvement and On-Going Development are the only ways to stay relevant.

“What you see depends on which window you are looking from.”

-- Dalai Lama

MFA Simple Truths: What you learn from the analysis depends on how you do it. Framing a problem well is half of the solution.

One wise man said: When I see a yellow leaf, I think something is wrong with it. When I see a tree with yellow leaves, I think something is wrong with the tree. But when I see the whole forest with yellow trees, I know it is fall!

MFA Simple Truths: When you get too close, you can't see the whole picture. You must focus on the whole problem to derive a comprehensive solution.

Seven blind men want to know what an elephant looks like. One man touches the tail and thinks it looks like a rope, another man touches the leg and thinks it looks like a tree and so on. Blind to all perspectives but their own, the men are incapable of imagining the whole animal.

MFA Simple Truths: A business must be managed as a whole. Optimizing each part in a silo leads to suboptimal solutions.


Holistic Perspective. Competitive Advantage.

How do you achieve profitable, sustainable growth? The answer depends on your perspective. Ours is holistic. We view your business from every conceivable angle and develop actionable strategies for total portfolio growth. By capturing all factors impacting brand performance and analyzing brands in the context of the entire category, we uncover what it takes to succeed in the marketplace. The competitive advantage is yours.


MFA does not have a sales team and there is no separation of client service and analytic teams, which means nothing gets lost in translation. With over 250 years of collective experience, we can solve complex technical challenges and translate “what’s happened” into “what to do about it”.

MFA Background Pics rowers