OUR COMPANY
Message from Founder and President
We live in a time of Big Words.
Big Words become prevalent in industry conversation, then gradually disappear and get replaced with other, seemingly more important, more current Big Words. Automation, Granularity, Big Data, Data Mining, Marketing Mix, Attribution, Machine Learning… But have Big Words really changed anything?
27 years ago, when I joined General Foods, my boss said, “We need help. We have more data than we know what to do with.” Sound familiar? No matter the data, the method, or the Big Word of the moment, the challenge is still the same. What we need are flexible, innovative solutions.
If you evaluate individual metrics like price elasticity, ROI, or trade leverage in isolation from each other and the equity of the brand that exhibits them, you create disconnected silos that result in sluggish brand performance. I started MFA to break down corporate silos and to prescribe solutions for growth across your company’s entire portfolio.
Big Words will come and go. At MFA, our focus is on customized, portfolio-wide solutions that help our clients improve ROI and achieve long-term growth.
Gloria Rosenberg
OUR TEAM
Our team of experienced, innovative consultant/modelers has the technical know-how to solve complex analytical challenges and the deep business knowledge to translate modeling insights into strategy. We have no separation between the client service and modeling teams and absolutely no sales team, which means our people are knowledgeable, focused and readily available to advise your business.
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History of MFA
Market Fusion Analytics was founded in 1999 on the premise that holistic analysis of consumer behavior is crucial to business strategy. Every factor that impacts the consumer decision must be taken into account. And a full understanding of the interplay of brands and brand-attributes within portfolios and the competitive landscape is central to business success.
The MFA framework was envisioned by our founder, Gloria Rosenberg, through years of experience in Marketing Analytics, doing the hard work of forecasting, planning and modeling. Seeing the need for a more holistic approach, Gloria set out to build a company that could deliver what others could not: the fusion of business experience with a holistic analytical platform powered by innovative technology.
Since its founding, MFA has grown into a global company, with clients and staff in locations around the world, including permanent offices in New York City, Dallas and Buenos Aires. Market Fusion is a recognized thought leader in Marketing Analytics with regular participation in major industry conferences, and is the recipient of numerous industry awards. Most importantly, Market Fusion is regarded as a trusted advisor to top executives at Fortune 100 companies, where the MFA holistic framework has proven successful in helping companies achieve profitable and sustainable growth.